Cognitive institutions are important to the international manager because these institutions help the manager understand the schema operating in their international environments and are easily missed or misunderstood by the non-native,so can easily lead to misunderstandings.

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Cognitive institutions refer to the shared mental models, values, beliefs, and norms that shape the way people interpret and understand the world around them. For an international manager, understanding the cognitive institutions of the host country is critical as it helps them to avoid misunderstandings and communicate effectively with local stakeholders. The lack of understanding of cognitive institutions can lead to misinterpretation of behaviors, misunderstandings, and conflicts. Therefore, it is essential for international managers to become aware of the cognitive institutions in their target markets.

Cognitive Institutions Are Important to the International Manager Because These