The marketing plan is a written document that acts as a guidebook of marketing activities for a marketing manager.
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Q3: In theory,an SBU should have its own
Q4: A diversification strategy entails increasing sales by
Q5: When a florist shop begins to sell
Q6: A production costs analysis could be a
Q7: A competitive advantage is the set of
Q9: The harvest strategy is appropriate for all
Q10: Niche competitive advantages are difficult to develop
Q11: Environmental scanning entails the collection and interpretation
Q12: In the portfolio mix,notebook computers would be
Q13: To be useful,marketing objectives should be realistic,measurable,time
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