Ocean Spray's development of Craisins sweetened dried cranberries to compete against raisins most directly affected the _____ element of the company's marketing mix.
A) place
B) production
C) product
D) distribution
E) target market

Question

Quizplus · Accepted Answer

The development of Craisins sweetened dried cranberries is a product development strategy, which directly affects the product element of the marketing mix.

Ocean Spray's Development of Craisins Sweetened Dried Cranberries to Compete