The Starting Point of Any Firm's Marketing Mix Is The

The starting point of any firm's marketing mix is the:

A) analysis of what production equipment is available and owned by the company
B) design of the promotion campaign to be used for the product
C) selection of the places through which the good or service will be sold
D) determination of the product's price, enabling future revenues and budgets to be estimated
E) development of the good or service to be sold