When Laurie uses her Target Visa card at the store,Target donates 1% of her purchase to her children's school.This is an example of cause-related marketing.

Question

Quizplus · Accepted Answer

This statement is true. Cause-related marketing is when a company aligns themselves with a particular cause or charity and donates a portion of their profits to support that cause. In this case, Target is supporting Laurie's children's school through their Visa card program.

When Laurie Uses Her Target Visa Card at the Store,Target