Nordic Travel Retail Group (NTRG)Chairman Erik Thomsen,speaking at the Nordic Travel Retail Seminar said,"Travel retail is all about great brands in a great environment.Our sector is no longer an isolated channel that consumers,as well as politicians,only become aware of when accompanying their families on annual summer holidays or enjoying city breaks or weekend cruises.The reality is that quite simply,if we choose to keep our distance and focus narrowly on products and customers,others will set the agenda and leave us at the mercy of the political process." He continued by saying,"We should not only take climate change seriously,but also ensure that our consumers know we do." Thomsen is calling for his industry to engage in:

Question

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Proactive social responsibility is being socially responsible before it is necessary to be socially responsible.See Ben & Jerry'sand TOMS Shoes examples in text.