Oliver's Artisan Breads announced that it will donate 10 percent of net profits from its store line of breads to the Bread for the World Institute,a "nationwide nonprofit organization that seeks justice for the world's hungry people by lobbying our nation's decision-makers." This is an example of:
A) environmental sustainability
B) social sustainability
C) cause-related marketing
D) advocacy marketing
E) nonprofit marketing

Question

Quizplus · Accepted Answer

Cause-related marketing is the cooperative effort of a for-profit firm and a nonprofit organization.

Oliver's Artisan Breads Announced That It Will Donate 10 Percent