A salesperson's prospects go through several mental steps in deciding whether to buy or not to buy the product.Select these steps in their correct order.

Question

Quizplus · Accepted Answer

The traditional AIDA (Attention, Interest, Desire, Action) model has been modified by some to include "conviction," which refers to the process of overcoming objections or concerns the prospect may have. Therefore, the correct order is attention, interest, desire, conviction, and purchase. The option D adds "action" after the purchase, which is redundant, as the purchase itself is an action.

A Salesperson's Prospects Go Through Several Mental Steps in Deciding