In order for a salesperson to answer the question "What's in it for me?" (from the perspective of the customer),what must he or she be able to demonstrate to the client?

Question

Quizplus · Accepted Answer

To answer the question "What's in it for me?" from the customer's perspective, a salesperson must be able to demonstrate the benefits of the product, which explains how the product will address the customer's needs and solve their problems. While features, advantages, and segmentation variables are important, it's the benefits that ultimately explain what the customer will get out of purchasing the product.

In Order for a Salesperson to Answer the Question "What's