Different individuals have different reasons for wanting to buy.Therefore, the salesperson must:

Question

Quizplus · Accepted Answer

The best choice is to determine a prospect's needs and wants, and then match the product's benefits to those particular needs and wants. This approach ensures that the salesperson is addressing the specific needs and wants of the prospect, rather than relying on a generic sales pitch or assuming what the prospect needs. By identifying the prospect's needs and wants, the salesperson can tailor their approach to focus on the features and benefits of their product that are most important to that individual. This approach is more likely to lead to a successful sale and satisfied customer.

Different Individuals Have Different Reasons for Wanting to Buy