According to the text,which of the following terms best describes a direct or indirect group of individuals that may shape a buyer's decision-making process at an emotional level?

Question

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A reference group is a direct or indirect group of individuals that may shape a buyer's decision-making process at an emotional level. They can have a direct influence by providing recommendations or indirect influence through social norms and expectations. The other options do not accurately describe this concept.

According to the Text,which of the Following Terms Best Describes