What is likely to happen if a salesperson shows a customer how to properly use a product and makes realistic claims about the product?

Question

Quizplus · Accepted Answer

Showing a customer how to properly use a product and making realistic claims about the product can help to lower the buyer's level of dissonance by providing them with a better understanding of the product and its capabilities. This, in turn, can increase satisfaction and reduce dissatisfaction. It may also help to reduce routine decision making by providing the customer with more information to make an informed decision.

What Is Likely to Happen If a Salesperson Shows a Customer