One way for a salesperson to overcome a buyer's selective exposure mechanisms is to give a sales presentation which appeals to all five of the buyer's senses.

Question

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By appealing to all five senses, a salesperson can create a multi-sensory experience that captures the buyer's attention and breaks through their selective exposure mechanisms. This can make the product or service more memorable and attractive to the buyer, increasing the chances of a successful sale.

One Way for a Salesperson to Overcome a Buyer's Selective