The Victorinox Swiss Army Knife is found all over the world.It is manufactured and marketed similarly to all consumers.Victorinox uses a(n):
A) ethnocentric strategy
B) global marketing standardization approach
C) synergistic approach to globalization
D) cultural marketing strategy
E) traditional approach to marketing

Question

Quizplus · Accepted Answer

Global standardization produces uniform products that can be sold the same way all over the world.

The Victorinox Swiss Army Knife Is Found All Over the World.It