Franchising is a form of:
A) contract marketing
B) international exporting
C) licensing
D) direct exporting
E) countertrading

Question

Quizplus · Accepted Answer

Franchising is a type of licensing, where a business (the franchisor) grants the right to another party (the franchisee) to use its business model and intellectual property in exchange for regular fees and adherence to certain rules and standards. Franchising allows companies to expand their brand and operations without taking on the majority of the risk and costs of opening new locations themselves.

Franchising Is a Form Of