In the context of global marketing,when a company either creates a new product for a market or dramatically changes an existing product,the company is using a _____ strategy
A) product invention
B) product extension
C) market substitution
D) product licensing
E) market adaptation

Question

Quizplus · Accepted Answer

In a global context,product innovation means either creating a new product for a market or drastically changing an existing product.

In the Context of Global Marketing,when a Company Either Creates