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MrLee Is the Owner of a Hockey Equipment Manufacturer Based

Question 46

Multiple Choice

Mr.Lee is the owner of a hockey equipment manufacturer based out of Montreal.He likes to segregate his customers based on the following four classification; Professional teams, Semi-pro teams, Schools and Universities, and Not-for-profit teams.What approach to segmentation is Mr.Lee using?


A) the OAKS segmentation method
B) the account segmentation method
C) the dual differentiation method
D) the multi-segmentation method
E) the total territory management method

Correct Answer:

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