By keeping the blue triangle in the corner and the Nabisco name on several similar Nabisco snack products,Nabisco is attempting to capitalize on stimulus generalization.

Question

Quizplus · Accepted Answer

Nabisco is using stimulus generalization by keeping the blue triangle in the corner and the Nabisco name on several similar products to create a similar, recognizable brand image for consumers. This encourages customers to associate the brand with positive experiences and increases the likelihood of purchasing similar products from Nabisco in the future.

By Keeping the Blue Triangle in the Corner and the Nabisco