After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.This occurs during which part of the consumer decision-making process?
A) evaluation of alternatives
B) information search
C) cognitive dissonance
D) consideration stage
E) product identification

Question

Quizplus · Accepted Answer

After recognizing a need or want,consumers search for information about the various alternatives available to satisfy it.

After a Need or Want Is Recognized,a Consumer May Be