A marketing manager would expect his or her product to be a high-involvement product for most consumers if it:
A) is a product adaptation of a market leader
B) is a necessity
C) has not been purchased before
D) has low social visibility
E) requires substantial financial investment

Question

Quizplus · Accepted Answer

As financial risk increases,consumers' involvement in the decision increases.

A Marketing Manager Would Expect His or Her Product to Be