Interface
Interface, a manufacturer of floor covering products, has recently entered into an agreement with Cargill, Inc. and Dow Chemical Company to develop a carpeting manufactured from corn fiber, rather than the traditional nylon. Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles. Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent.
-Refer to Interface.Which of the following is the BEST example of a nonmarketing-controlled information source for floor tiling?
A) a store display showing the various colors of tiles available
B) an ad in Better Homes & Gardens for floor tiles
C) a salesperson at a store that specializes in floor coverings
D) a brochure explaining why the corn-based floor tiles are superior to nylon ones
E) a discussion with co-workers about the best floor tiles to buy

Question

Quizplus · Accepted Answer

Any kind of word-of-mouth communication or discussion about a product would be an example of nonmarketing-controlled information sources.

Interface Interface, a Manufacturer of Floor Covering Products, Has Recently Entered