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Personal Selling Is Pervasive in Organizational Markets Because

Question 89

Multiple Choice

Personal selling is pervasive in organizational markets because:


A) most of the situations involve fairly low cost items
B) there are few avenues for effective advertising of organizational goods
C) organizational salespeople seldom speak the language of their customers
D) it is the most inexpensive method of promotion
E) many organizational products are complex and require expertise on the salesperson's part

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