
The Dallas Morning News needed a new printing press comparable to the one that needed to be replaced.The firm's familiarity with the product and its manufacturer caused it to approach two companies--one in the United States and one in Japan--to see which could offer the better deal.It negotiated with both companies and quickly decided to buy from the Japanese manufacturer when it offered to sell a press for $2.2 million less than its U.S.competitor.This purchase was an example of a:
A) contingency buy
B) modified rebuy
C) negotiated buying system
D) straight rebuy
E) new buying situation
Correct Answer:
Verified
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