Assume You Are the Vice-President of Marketing in a Medium-Sized

Assume you are the vice-president of marketing in a medium-sized company that includes the following departments: marketing,finance,purchasing,data processing,and production.The sales force manager has mentioned to you that one of the salespersons thought a Web-based salesforce automation service would help the sales force become more efficient.The sales manager requests that this service be purchased.Illustrate the six buying decision roles that would take place for the purchase of this service.