The city of Monroe has a literacy program for the homeless but has had a difficult time reaching this group with information about the program even though radio and television stations have provided public service advertisements free of charge.This illustrates a segmentation problem with:
A) substantiality
B) identifiability and measurability
C) responsiveness
D) accessibility
E) accountability

Question

Quizplus · Accepted Answer

Accessibility is the ability to communicate information about the product offering to the segment.

The City of Monroe Has a Literacy Program for the Homeless