The Coca-Cola Company has over 450 brands in over 195 countries.According to their web site,their products range from Samurai,an energy drink available in Asia to Vita,an African juice drink.It uses _____ segmentation in this marketing strategy.
A) geographic
B) economic
C) demographic
D) usage-rate
E) multi-positioning

Question

Quizplus · Accepted Answer

Geographic segmentation segments markets by region of the country or world.

The Coca-Cola Company Has Over 450 Brands in Over 195