H&M plans to open a new store in Saudi Arabia.It will be staffed completely by women.Saudi Arabia has strict laws about women interacting with men other than their husbands so only women will be permitted to shop there.Which type of demographic segmentation is H&M using?
A) lifestyle
B) usage rate
C) benefit
D) age
E) gender

Question

Quizplus · Accepted Answer

Gender is a demographic variable,but benefit and lifestyle are not.

H&M Plans to Open a New Store in Saudi Arabia