NASCAR racing fans are some of the most diverse and loyal fans in the world.They will stand in the pouring rain,the freezing cold,or the blistering heat for hours to shake the hand and get the autograph of a NASCAR super driver.These fans are not concentrated in any one area,but are dispersed throughout the United States.A Web site designed to market NASCAR memorabilia would be most likely to be successful if it used _____ segmentation to determine its target market.
A) demographic
B) psychographic
C) geodemographic
D) usage rate
E) family life cycle

Question

Quizplus · Accepted Answer

Since the audience is diverse,demographic segmentation would not be nearly as useful as psychographic segmentation that emphasized the fans' lifestyles.

NASCAR Racing Fans Are Some of the Most Diverse and Loyal