Heavenly Ham is a ham and sandwich store that stresses in its advertisements that customers should choose them "when taste matters." Heavenly Ham uses _____ segmentation.
A) geographic
B) demographics
C) psychographics
D) benefits
E) usage rate

Question

Quizplus · Accepted Answer

Benefits segmentation groups customers into market segments according to the benefits they seek from the product

Heavenly Ham Is a Ham and Sandwich Store That Stresses