There are many furniture manufacturers.Tall Paul's is the only one that makes furniture to meet the needs of people who are over 6'6" tall.These people find furniture designed for average-sized people to be cramped and uncomfortable.Tall Paul's uses _____ segmentation.
A) geodemographic
B) usage rate
C) demographic
D) psychographic
E) benefit

Question

Quizplus · Accepted Answer

The consumers are described by the type of benefit they seek.

There Are Many Furniture Manufacturers