Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges.Airlines are using these rewards as a means of implementing _____ segmentation.
A) lifestyle
B) motive
C) usage-rate
D) demographic
E) personality

Question

Quizplus · Accepted Answer

Usage-rate segmentation divides a market by consumption so that firms can target their heavy users more.

Most Airline Frequent Flyer Programs Reward the Most Frequent Flyers