All of the following are steps in the market segmenting process EXCEPT:
A) determine the objectives of the segmentation strategy
B) profile and analyze segments
C) design,implement,and maintain appropriate marketing mixes
D) select a market or product category for study
E) choose a basis or bases for segmenting the market

Question

Quizplus · Accepted Answer

The steps in segmenting a market are (1)select a market or product category for study, (2)choose a basis or bases for segmenting the market, (3)select segmentation descriptors, (4)profile and analyze segments, (5)select target markets,and (6)design,implement,and maintain appropriate marketing mixes.

All of the Following Are Steps in the Market Segmenting