A(n)_____ strategy entails selecting one segment of a market to target,and focuses on understanding the needs,motives,and satisfactions of the members of that segment,as well as on developing a highly specialized marketing mix.
A) universal product
B) undifferentiated targeting
C) concentrated targeting
D) market development
E) product development

Question

Quizplus · Accepted Answer

Concentrated targeting strategy selects one segment of a market for targeting marketing efforts.

A(n)_____ Strategy Entails Selecting One Segment of a Market to Target,and