When a firm serves two or more well-defined market segments with a distinct marketing mix for each,it is using a(n)_____ targeting strategy.
A) undifferentiated
B) concentrated
C) niche
D) multisegment
E) pluralistic

Question

Quizplus · Accepted Answer

A firm that chooses to serve two or more well-defined market segments and develops a distinct marketing mix for each has a multisegment targeting strategy.

When a Firm Serves Two or More Well-Defined Market Segments