When Procter & Gamble (P&G)introduced Liquid Tide to a new segment,consumers in the traditional powdered detergent segment switched to the liquid product.Rather than real sales growth,P&G simply experienced the shifting of existing customers to a new product.This exemplifies a drawback of multisegment targeting strategy called:
A) demarketing
B) selective perception
C) undifferentiation
D) cannibalization
E) market repositioning

Question

Quizplus · Accepted Answer

Cannibalization occurs when sales of a new product cut into sales of a firm's existing products.

When Procter & Gamble (P&G)introduced Liquid Tide to a New