Mirage Resorts in Las Vegas has a system that allows hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.The resort is practicing:
A) firewall marketing
B) one-to-one marketing
C) an application of the 80/20 rule
D) transactional marketing
E) marketing through technology

Question

Quizplus · Accepted Answer

One-to-one marketing is an individualized method of marketing to customers.

Mirage Resorts in Las Vegas Has a System That Allows