The closer together two brands are on a perceptual map the:
A) less perceptually alike they are
B) closer their prices are
C) more objectively alike they are
D) more likely an undifferentiated marketing strategy is in effect
E) more similarly perceived by consumers they are

Question

Quizplus · Accepted Answer

If two products are close on a perceptual map,then consumers are perceiving them to be similar,even if the products actually are not.

The Closer Together Two Brands Are on a Perceptual Map