What is the last step of the marketing research process?
A) selecting sampling procedures
B) bill the client
C) analyze data
D) follow-up
E) prepare and present the report

Name: What is the last step of the marketing research process? A) selecting sampling procedures B) bill the client C) analyze data D) follow-up E) prepare and present the report
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Question

Quizplus · Accepted Answer

The final step is to follow up to determine why management did or did not carry out the recommendations in the report.

What Is the Last Step of the Marketing Research Process