Social engineers attempt to exploit the natural tendencies of people.They do this by

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Social engineers often use emotional manipulation to exploit their targets. They may try to evoke sympathy by posing as someone in need, or they may try to create a sense of urgency or fear to pressure their targets into taking action. Starting with sympathy and then escalating to fear of confrontation is a common tactic. This can cause the target to let their guard down, making them more susceptible to the social engineer's manipulations.

Social Engineers Attempt to Exploit the Natural Tendencies of People