Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice. All these products are part of Campbell's:
A) marketing equity
B) product line
C) product mix
D) line depth
E) product modification

Question

Quizplus · Accepted Answer

An organization's product mix includes all of the products that it sells.

Most People Recognize Campbell's as a Brand of Soup,but Campbell's