A consumer who consistently and repeatedly purchases the same brand is said to have:
A) brand loyalty
B) product equity
C) product loyalty
D) product repetition
E) store loyalty

Name: A consumer who consistently and repeatedly purchases the same brand is said to have: A) brand loyalty B) product equity C) product loyalty D) product repetition E) store loyalty
Brand: Quizplus
Rating: 4.9 (27 reviews)

Question

Quizplus · Accepted Answer

Brand loyalty is the consistent preference of the same brand by the same consumer.Product loyalty could easily involve a variety of brands.

A Consumer Who Consistently and Repeatedly Purchases the Same Brand