Suppose ForeverLawn joins Choice Home,house builder,in a joint promotional campaign.Both Choice Homes and ForeverLawn are equally mentioned in the advertisements and marketing materials.At the end of the campaign one lucky person will win a Choice Home with a ForeverLawn synthetic lawn.To register,consumers need to visit either ForeverLawn.com or Choicehomes.com.This type of joint promotion is known as _____ branding.
A) cooperative
B) ingredient
C) umbrella
D) complementary
E) family

Question

Quizplus · Accepted Answer

Cooperative branding occurs when two brands receive equal treatment and borrow from each other's brand equity.

Suppose ForeverLawn Joins Choice Home,house Builder,in a Joint Promotional Campaign