James Hardie began selling fiber cement siding products in the United States in 1989 to leading builders,lumberyards,and home improvement centers.Even though ads guaranteed the product would not rot or crack for 50 years,many builders hated the product.It was heavy to install,and it showed every flaw in a bad framing job.In 1997,Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong,weather-resistant materials.Soon consumers began asking their builders or remodelers to use the product.Trade ads were used to explain how builders could take advantage of the interest created by the ads in lifestyle magazines.By 2000,the Hardieplank was the number one brand siding in North America.James Hardie is now the third most recognized brand of building material in the world.
-Refer to Hardie Siding Products.What type of warranty is Hardie offering in its promotions?
A) implied
B) responsive
C) intangible
D) express
E) valid
Correct Answer:
Verified
Q166: Explain the differences among the terms brand,brand
Q167: Products can be classified as either business/industrial
Q168: Distinguish between manufacturer's brands and private brands.From
Q169: What is the difference between a homogeneous
Q170: Name and briefly define the four categories
Q172: Discuss the benefits for organizations by organizing
Q173: What is planned obsolescence? Give at least
Q174: The Crayola brand is currently placed on
Q175: When consumers think of Nestlé,they probably think
Q176: When consumers think of Nestlé,they probably think
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents