A(n)_____ links the new-product development process with the objectives of the marketing department,business unit,and corporation.
A) product-review committee
B) concept test
C) episodic innovation
D) new-product strategy
E) product strategy bridge

Question

Quizplus · Accepted Answer

A new product strategy must be compatible with these objectives.

A(n)_____ Links the New-Product Development Process with the Objectives of the Marketing