_____ is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.
A) Use testing
B) Test marketing
C) Concept testing
D) Laboratory testing
E) Discontinuous innovation

Question

Quizplus · Accepted Answer

After products and marketing programs have been developed,they are usually tested in the marketplace using test marketing,which is the limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.

_____ Is a Limited Introduction of a Product and a Marketing