A(n)_____ typically entails showing members of the product's target market advertising and other promotional materials for several products,including the test product.These people are then taken to a mock or real store where their purchases are recorded.
A) adoption-rate test
B) real test market
C) concept test
D) simulated (laboratory)market test
E) consumer juried test

Question

Quizplus · Accepted Answer

This is a description of a simulated (laboratory)market test.

A(n)_____ Typically Entails Showing Members of the Product's Target Market