The product characteristic affecting the rate of adoption characterized by the degree to which a product is perceived as superior to existing substitutes is:
A) compatibility
B) complexity
C) relative advantage
D) product differentiation
E) competitive advantage

Question

Quizplus · Accepted Answer

The relative advantage is the degree to which a product is perceived to be superior to existing substitutes.

The Product Characteristic Affecting the Rate of Adoption Characterized by the Degree