A new medication to eliminate fungal growths on people's toenails may have a slow rate of adoption because it is not a highly visible item in homes.Also,this item is not often discussed among friends and coworkers.This is an example of how the characteristic of _____ can work to slow the adoption process.
A) relative advantage
B) observability
C) trialability
D) complexity
E) compatibility

Question

Quizplus · Accepted Answer

Observability refers to the degree to which the benefits or other results of using a product can be observed by others and communicated to target customers.

A New Medication to Eliminate Fungal Growths on People's Toenails