The advertising strategy during the growth stage of the product life cycle should be to:
A) aim at the needs of innovators
B) make the mass market aware of brand benefits
C) use advertising as a vehicle for introducing the product category benefits
D) emphasize the product's low price to help reduce inventories
E) make the market aware of product category brands

Question

Quizplus · Accepted Answer

During growth,the competition has appeared,and advertising should emphasize brand differences.

The Advertising Strategy During the Growth Stage of the Product