B.F.Goodrich has been manufacturing and marketing automotive tires for over one hundred years.It spends much of its marketing budget on short-term promotions aimed at stealing market share from Goodyear,Dunlap,and other tire manufacturers.From this information,you should know tires are in the _____ stage of their product life cycle.
A) maturity
B) growth
C) saturation
D) decline
E) development

Question

Quizplus · Accepted Answer

During the maturity stage,heavy consumer promotion by the manufacturer is required to maintain market share.

BFGoodrich Has Been Manufacturing and Marketing Automotive Tires for Over